Make the Online Store Support Social-Shopping

Make the Online Store Support Social-Shopping

Social shopping or hanging out with friends and shop together could bring enormous profit to the store. When people shop together, they tend to buy more. It is because seeing the others buy something may make them what the same product. In different case, people buy more because they do not want to lose from the others.

Make the Online Store Support Social-Shopping

Social shopping is commonly occurring at mall where people gather and visit one store to another. However, as the world is changing to be more online, social shopping may also occur at online world. In fact, the activities are more interesting because it could involve more people because it is possible to have social shopping from distant. In several cases, it is possible to do it from different countries.

 

In order to gain benefit from the trend, you need to make your online store supportive to social shopping. First, you need to understand how social shopping works in online world. Since the location is online world, the process would be different from real world. The group does not meet at the mall, but they commonly meet in social media. They share pictures, links, and comments.

 

The most important thing is to make your online store mobile friendly because people are now using smartphone to interact. Everything, including promotional page should be made to fit mobile device screen.

 

It is important for your brand to joint social media. Catch people attention with informative posts and occasional promotional offers. Create good interactions with your shoppers by responding to the comments wisely.

 

Having reference program is a good idea to gather people. Give them a nice bonus such as gift card of special discount if they could send reference. If you give bonus, it would be better if they could give the bonus to someone else. It will bring more people to know your store and your products.

 

Hold contests occasionally. Contests are fun and become the reason to gather. People love it so much and you can gain more profit.

 

To take more advantages from the growing trend you can make bridge between the gap of online and offline marketing. For example, it is possible to place order online and pick it in-store.

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How to Design Successful Online Store

How to Design Successful Online Store

The design of online store may determine your success. First impression is matter because this is the starting point whether visitor will continue to browse your store or close it to find more interesting store. User-friendly and how the store respond to visitor action is important because people do not want to waste hours to read policies or wait the web to respond. People will immediately find another store that easy to understand and responsive.

 How to Design Successful Online Store

To design successful online store, you need to make research and make notes. Depend on your products and target market; you need to know what your buyer’s needs and expectation from your website. If you could no make field study, you can visit the similar online stores. Check out what they use on the web and how they make the website. If it possible, you need to check comments from visitors. It will give you hints of what they actually need from the online store.

 

On your research, do not only visit successful website but also visit the others that not so successful. If successful online stores will give you hints of what you should do and what to be copied, the not so successful will give you information about what you should not do and what to avoid. It is important because knowing the bad and avoiding it will send the trouble away.

 

One thing you need to pay attention is the navigation because it bond to usability of the site. Make the navigation clear and easy to find products. Next, placement the promo offers in perfect space that will catch people eyes. Then, you need to pay attention to the use of colors because it linked to psychology of people who see it. Good colors will make good impression and bring happiness.

 

When designing online store, you need to make innovation and be different from others. Although you may copy something, do not make the website identical with the other. People will not love it because they will think you only a duplicator or a fake that offers something low quality. Be creative is important to make the online store eye-catching and useful.

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Challenges of Online Store

Challenges of Online Store

Every business must faces challenges. Although online selling sounds easy and promising, there are big challenges that could make your business failed and destroyed. What kind of challenges you might face?

People trust is the biggest one. Online process without meeting face to face could build a lot of suspicions and worries. People may suspect you are not legitimate seller. People may suspect you are a scammer. People worry about the security of online transaction. People worry about the abuse of their personal information. People worry about product quality. There could be tons of worries make them decide to cancel the order.

Challenges of Online Store

From a survey in US, it is found that security issues are the top reasons why people hesitant to shop online. With hackers everywhere, people are afraid that their credit card information would be hacked.

This kind of challenge is not easy to solve. You need to gain people trust by making a secure system and explain your policies clearly. To proof you are legitimate seller, you must able to provide good products as you advertised and deliver the best services. Anytime problem arises, you should never avoid it but fix the problem immediately. Having problem is normal, how you handle the problem is the key of success.

 

The second challenge for online store is social media. Although social media is helpful to promote your business, it could become a knife, which will rip your flesh and create permanent mark.

 

Information is spreading fast in social media. Once you get bad comment, it may ruin your name. Therefore, it is very important to observe social media regularly and immediately make counteract to the bad comment. Nonetheless, this is something you need to do it very carefully. You should not attack but explain the situation carefully so people will understand what actually happen to your online store and forgive you.

 

When using social media, you should not abuse it but try to create good interactions with your potential buyers to increase your brand popularity. Try to answer all questions carefully and smartly. Do not post too much promotion but give useful information that people like regularly so people keep on interact with you.

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