To make a perfect online store before starting the business is the common sense for many people. If you do not have perfect online store, nobody will visit and do not expect any selling. Competition is fierce, only the perfect one could win. However, such way of thinking is not true. You ought not to have perfect online store before starting your business.
Before you argue hard, you need to understand that nothing is perfect. That may sound cliché but it is the truth. No matter how hard you try, you will not able to create perfect online store for everyone. Do you know why? It is because the market is vast with many unpredicted conditions and situations. Even more, the world is developing continuously. There would be something new and innovation in the future.
If you insist of making perfect online store before you start, you may not able to start. You will keep on finding something inadequate in the online store and waste your time to fix it over and over again. Eventually, you will find it exhausting and give up. In different case, you may run out fund just to fix your online store and do not have enough money to start your business.
Instead of making perfect one, it is better to make a good one, something good that enough to start your business and gain momentum. As you run the business, you can grow the business and evolve the online store to be a better one. This is a process that everybody will go through. Even the largest online store in the world is evolving to follow the changes of the market.
In order to make things better, you need to make several tests on your online store after it is started, including the website, products, marketing strategy, promotion, and everything. Find out what works and what not. When you find something do not work as you wish, fix it.
The next thing to do is collecting feedback from your visitors and shoppers. Find out what they feel, what they think, and what they need from your online store. Make changes to meet your shopper’s needs. This way, your online store will grow bigger and bigger, better and better.