Boost Sales with Social Media

Boost Sales with Social Media

Social media turns to be a selling force for the marketing world. Surveys showed that 75% of sales and buying decisions are done through social media evaluations. Business experts also said that the business way and customer relationship has changed drastically because of social media. The conventional traditional way of marketing both offline and online has moved to social media selling. It does not mean the traditional marketing strategy is no longer good but we can improve the effectiveness when combining social media selling with the conventional.

Social media marketing is simple but it is also tactical. It is because we have to reach audience based on their demographics and at the right time with the right source based on the most popular channel at a particular time. Using our networks social media will be able to identify potential prospects as well as gaining intelligence on audience needs and challenges. Such valuable information will open the way to engage them in conversation and give you the chance to email, call or even meet them and present products. Social media have help marketers to uncover new selling opportunities and develop the business relationships.

So, how to increase online sales through social media for beginner? Below we will give you some tips to be successful on social media marketing:

Boost Sales with Social Media
Boost Sales with Social Media

– Defined your brand and services

Before you enter the social media, you have to define brand, products and services first. By doing this, you can determine how you want to be perceived in front of audiences and you will know the right source you need to use.

– Create social media profiles

Next thing to do is to create attracted accounts on social media platforms, whether Facebook, Pinterest, Twitter, Instagram or LinkedIn. Do not forget to connect your website to all social sites. Make sure you do not have previous information on those pages that will create controversy among visitors and customers. What you write on social media represents your brand, your products and your services, so they must be filled with appealing information to customers only.

– Identify targeted audience

These days, there are many ways you can do to search for targeted audience. You can identify them by what they like, subscriptions and content they shared and viewed. You can also find them through LinkedIn sine it allows you to search for people based on their demographics. The same thing can be done with Twitter and Facebook.

– Build social network with audiences

Next, you need to start building network with the people you know. You can do it by inviting them to like and share the pages you shared. Make a good use of Facebook, Twitter, Google+ and LinkedIn to start the process.

– Identify platforms used by the audience

Knowing the social network platforms used by audience will help you in bringing them to your pages on the same channels. Here, you need to understand where the audience spend most of their time, discuss and share information about topics they liked. If you can identify the platforms, join with the groups and subscribe, you would meet a lot of potential audiences there and maybe convert them to become your subscribers. The result could be better if you can spend more time on the platforms where the audiences spend most of their time

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Online Store for Already Established Business

Online Store for Already Established Business

Online Store for Already Established Business

Online shopping grows incredibly for the last decade. Modern people who are so busy with their daily routine find online shopping more comfortable because they do not have to go to mall or somewhere far from their places. Mobile devices also plays important role because the store is now at the size of your palm. For that reason, although you already have land-base store, it is imperative to have online store to catch up the growth of online shopping.

Since you already have established business, it may seem easy to run online store. Just build one and lets people buy your product online. However, it is not that simple because the online world is different.

Okay, you get the advantages of your popularity in land world. It would make it easier for online promotion. However, people are very sensitive and careful, especially with something related to price and services. As they have the world in their palm, it is very easy to compare one store to another. Thus, you need to maintain competitiveness with others.

Since you already have land-base store, setting the price could be tricky since people may compare the in-store price and online price. Recently, most giant retailers put the price identical on their in-store and online store. You can follow the trend and try to compensate for a deliver cost. If you also want to follow the trend of free shipping, you need to make better calculation and limit your free shipping to several areas.

Online Store for Already Established Business

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Make the Online Store Support Social-Shopping

Make the Online Store Support Social-Shopping

Social shopping or hanging out with friends and shop together could bring enormous profit to the store. When people shop together, they tend to buy more. It is because seeing the others buy something may make them what the same product. In different case, people buy more because they do not want to lose from the others.

Make the Online Store Support Social-Shopping

Social shopping is commonly occurring at mall where people gather and visit one store to another. However, as the world is changing to be more online, social shopping may also occur at online world. In fact, the activities are more interesting because it could involve more people because it is possible to have social shopping from distant. In several cases, it is possible to do it from different countries.

 

In order to gain benefit from the trend, you need to make your online store supportive to social shopping. First, you need to understand how social shopping works in online world. Since the location is online world, the process would be different from real world. The group does not meet at the mall, but they commonly meet in social media. They share pictures, links, and comments.

 

The most important thing is to make your online store mobile friendly because people are now using smartphone to interact. Everything, including promotional page should be made to fit mobile device screen.

 

It is important for your brand to joint social media. Catch people attention with informative posts and occasional promotional offers. Create good interactions with your shoppers by responding to the comments wisely.

 

Having reference program is a good idea to gather people. Give them a nice bonus such as gift card of special discount if they could send reference. If you give bonus, it would be better if they could give the bonus to someone else. It will bring more people to know your store and your products.

 

Hold contests occasionally. Contests are fun and become the reason to gather. People love it so much and you can gain more profit.

 

To take more advantages from the growing trend you can make bridge between the gap of online and offline marketing. For example, it is possible to place order online and pick it in-store.

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How to Design Successful Online Store

How to Design Successful Online Store

The design of online store may determine your success. First impression is matter because this is the starting point whether visitor will continue to browse your store or close it to find more interesting store. User-friendly and how the store respond to visitor action is important because people do not want to waste hours to read policies or wait the web to respond. People will immediately find another store that easy to understand and responsive.

 How to Design Successful Online Store

To design successful online store, you need to make research and make notes. Depend on your products and target market; you need to know what your buyer’s needs and expectation from your website. If you could no make field study, you can visit the similar online stores. Check out what they use on the web and how they make the website. If it possible, you need to check comments from visitors. It will give you hints of what they actually need from the online store.

 

On your research, do not only visit successful website but also visit the others that not so successful. If successful online stores will give you hints of what you should do and what to be copied, the not so successful will give you information about what you should not do and what to avoid. It is important because knowing the bad and avoiding it will send the trouble away.

 

One thing you need to pay attention is the navigation because it bond to usability of the site. Make the navigation clear and easy to find products. Next, placement the promo offers in perfect space that will catch people eyes. Then, you need to pay attention to the use of colors because it linked to psychology of people who see it. Good colors will make good impression and bring happiness.

 

When designing online store, you need to make innovation and be different from others. Although you may copy something, do not make the website identical with the other. People will not love it because they will think you only a duplicator or a fake that offers something low quality. Be creative is important to make the online store eye-catching and useful.

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Challenges of Online Store

Challenges of Online Store

Every business must faces challenges. Although online selling sounds easy and promising, there are big challenges that could make your business failed and destroyed. What kind of challenges you might face?

People trust is the biggest one. Online process without meeting face to face could build a lot of suspicions and worries. People may suspect you are not legitimate seller. People may suspect you are a scammer. People worry about the security of online transaction. People worry about the abuse of their personal information. People worry about product quality. There could be tons of worries make them decide to cancel the order.

Challenges of Online Store

From a survey in US, it is found that security issues are the top reasons why people hesitant to shop online. With hackers everywhere, people are afraid that their credit card information would be hacked.

This kind of challenge is not easy to solve. You need to gain people trust by making a secure system and explain your policies clearly. To proof you are legitimate seller, you must able to provide good products as you advertised and deliver the best services. Anytime problem arises, you should never avoid it but fix the problem immediately. Having problem is normal, how you handle the problem is the key of success.

 

The second challenge for online store is social media. Although social media is helpful to promote your business, it could become a knife, which will rip your flesh and create permanent mark.

 

Information is spreading fast in social media. Once you get bad comment, it may ruin your name. Therefore, it is very important to observe social media regularly and immediately make counteract to the bad comment. Nonetheless, this is something you need to do it very carefully. You should not attack but explain the situation carefully so people will understand what actually happen to your online store and forgive you.

 

When using social media, you should not abuse it but try to create good interactions with your potential buyers to increase your brand popularity. Try to answer all questions carefully and smartly. Do not post too much promotion but give useful information that people like regularly so people keep on interact with you.

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It Does Not Need To Be Perfect To Start Online Store

It Does Not Need To Be Perfect To Start Online Store

To make a perfect online store before starting the business is the common sense for many people. If you do not have perfect online store, nobody will visit and do not expect any selling. Competition is fierce, only the perfect one could win. However, such way of thinking is not true. You ought not to have perfect online store before starting your business.
It Does Not Need To Be Perfect To Start Online Store

Before you argue hard, you need to understand that nothing is perfect. That may sound cliché but it is the truth. No matter how hard you try, you will not able to create perfect online store for everyone. Do you know why? It is because the market is vast with many unpredicted conditions and situations. Even more, the world is developing continuously. There would be something new and innovation in the future.

 

If you insist of making perfect online store before you start, you may not able to start. You will keep on finding something inadequate in the online store and waste your time to fix it over and over again. Eventually, you will find it exhausting and give up.  In different case, you may run out fund just to fix your online store and do not have enough money to start your business.

 

Instead of making perfect one, it is better to make a good one, something good that enough to start your business and gain momentum. As you run the business, you can grow the business and evolve the online store to be a better one. This is a process that everybody will go through. Even the largest online store in the world is evolving to follow the changes of the market.

 

In order to make things better, you need to make several tests on your online store after it is started, including the website, products, marketing strategy, promotion, and everything. Find out what works and what not. When you find something do not work as you wish, fix it.

 

The next thing to do is collecting feedback from your visitors and shoppers. Find out what they feel, what they think, and what they need from your online store. Make changes to meet your shopper’s needs. This way, your online store will grow bigger and bigger, better and better.

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How to Build Online Store, between Tool and Expert

How to Build Online Store, between Tool and Expert

Build an online store is the starting point of your online business. However, it is not easy to build an online store, especially if you do not have the skill and experience. Commonly, one question arise whether to use tool or hire expert to build the store.

How to Build Online Store, between Tool and Expert

Actually, such question does not have definite answer because it depends on many things. You need to see it through your particular condition and take the best decision after making thorough calculation.

 

Using tool is the common choice for anybody who wants to save money. Many tools are inexpensive and some of them are free. Most tools are user-friendly. Although you do not have experience before, it is easy to follow the instruction and create your online store swiftly. The issues of tools are limited option to grow and personalize your online store. Especially if you choose free template, you will find it too simple and lack of options to modify the web.

 

If you decide to use tool, you need to find website builder that is flexible and can grow. It is important because when your business grows, your store need to grow along. You need to make changes in order to increase services and comfort of your visitors. Therefore, see the potential of the web builder to grow your online store.

 

The second option to build online store is hiring expert or website designer. This is something that means you do not need to do anything because the designer will take over the web-building works. It is also promising you professional online store with eye-catching look, responsive, unique, and helpful for your visitors and you as the owner. Yet, that promise may true or may not be true.

 

Many times, website designer are only scammer. They take your money away and give you awful website. If you unlucky, you may get web made from free template.

 

If you want to hire expert, make sure you find one with good history and trustworthy. If you find one, you will get a superb online store that different from others. Professional web designer could make your online store gorgeous and responsive, like world-class online store. However, good quality designer is costly. If you just start your business, it may cause financial problem. Hence, make your calculation carefully.

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No question, Online Stores Hits

No question, Online Stores Hits

The market is changing. Although it is not yet to be called revolution, but online shopping grow fast to the point of impressive. In various countries all over the world, surveys show rapid growth in online shopping, especially in fashion and technology world. The convenience of shopping anytime and anywhere, more choices from hundred vendors, the comfort of delivery service, and social trend are few of many reasons why people prefer online shopping than in-store shopping.

No question, Online Stores Hits

The remarkable development of mobile gadget gives big support for the growth of online shopping. People are now very easy to visit online stores anywhere, even on the go. It is something as if the market is in our palm. Mobile technologies offer a new way for creating fun shopping journey. In US, some survey stated that about 50 percent of daily traffic came from mobile account.

 

Those realities, make it no question that online store hits and become a good business. When you want to have a retail business, it is essential to consider online store as the place to sell your merchandise.

 

For seller, online shopping also gives various advantages. With online store, you can have retail business without having land-based store. Rent cost is now very expensive so this is a good way to save money. You don’t even need storage room if you choose drop shipping. You can start your business from your tiny bedroom.

 

The second advantage of online store for the seller is you can reach wider market. As the internet world is accessible for everyone worldwide, people from many places could access your online store. That means, it is possible for you to sell merchandise to various areas, even international market. Wider selling area will increase the possibility of potential buyer. If you can manage your online store well, you can gain enormous profit every month.

 

Of course, nothing is easy in this world. Online store business must face various challenges. Competition is one of it. As the online shopping grows fast, competition become fierce. You need a good management, marketing strategy, strong determination, and luck to win the market and stand in the top.

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